Lita and I met at The Seed, a vegan food festival in NYC, a couple of weeks ago and I fell in love with her yogurt instantly. Lita is launching her business officially early next year and is currently testing her products and recipes. In the meantime, find out about her transition into veganism, her plan to make the dairy industry obsolete and her thoughts on soy.
Also, Lita will be doing a tasting of her products this coming Friday at Riverdel, the new vegan cheese store in Brooklyn. Details below:
Product Demo for Bryt Life Yogurt
@ Riverdel Vegan Cheese Shop
820 Washington Avenue
Brooklyn, NY 11238
Time: 5:30pm until closing @ 8pm
Are you eating plant based and if yes, what motivated you to do so?
Yes I am plant-based as of April 15, 2014 so it is relatively new for me but the transition was not difficult and I have no temptation or inclination to go back to meat, dairy or eggs.
I entered the plant-based world through nutrition first. I had taken IIN’s course and decided to leave my law practice to offer wellness seminars to busy professionals in hopes of showing others how they could heal or just stay healthy by eating the right foods. More and more my research kept leaning me in the direction of veganism but it was the documentary Vegucated that pushed me over the edge forever and it had nothing to do with nutrition. There is a scene in Vegucated that shows the processing facility of a pork operation and I broke down crying, knowing that for years I had contributed to the pain, suffering and torture of beautiful sentient animals for food that is essentially killing us. That was April 15, 2014 and I have never looked back.
The dairy industry is one of the most brutal, devastating and harmful industries in food production. It is undeniably harmful to our health, the environment and is a miserable existence for dairy cows and the babies who “survive” by not being male. I had heard of an MFA investigation into a farm that was the largest supplier of dairy to Leprino Foods, a company that supplies Pizza Hut, Papa John’s and other enormous pizza chains with mozzarella among other cheeses. When I heard of the horrible abuses and saw the video footage, I knew that I had to do something so I decided then and there to create a dairy free company that would offer all the dairy staples that we’ve grown up with in a cruelty free version, starting with yogurt. I also have a mozzarella product but I am trying to create a recipe that will compete with Leprino foods to replace dairy mozzarella. I hope to introduce that product soon too!
I have absolutely no prior experience in food business. I just love great food and have come to understand how powerful food can be to promote health and healing.
To make the dairy industry obsolete (and then move on from there to find healthier alternatives to meat and eggs, although Hampton Creek (eggs) and Beyond Meat/Gardein/Field Roast (meat) are really doing an amazing job of challenging those industries)
Right now I am only offering a vanilla and plain/unsweetened to test the market for this type of product. Once I can establish a demand I can add other flavors. My mom is from South America so I hope to incorporate some of my favorite fruits from her country (Ecuador) as well as traditional favorites like strawberry, blueberry, peach, etc
Wow! I could devote a whole novel on the benefits of soy and point out all the disinformation that is being spread by dairy industry insiders to undermine the soy industries penetration into their market. Infinitely more scientific studies exist that tout the benefits of soy than the other way around. It has been shown to reduce incidence of breast cancer, improve endothelial (blood vessel) health, etc I could go on and on.
Making fermented product requires a certain amount of skill and a huge amount of patience. If a batch of yogurt doesn’t meet your standards you can’t just whip up a new batch in minutes. Each batch requires a minimum investment of 12 hours or more. My micro dairy equipment will arrive in January so that will cut down my production time and increase the quality controls. I can’t wait!
The freedom to invest my time exactly how I want. Of course I don’t live every aspect of everything I do but if I am doing something tedious all I have to do is remember why I started this company and every task becomes a means to save more animals. That is what drives me–always.